2024 Trends and Techniques Every Makeup Artist Should Know

Every year the world’s trends change and the people’s choices do as well. As social media and globalization are on a constant boom regarding makeup, hairstyling, and other body arts, it is understood that every year is filled with new concepts of makeup and the latest trends. As much as it can be difficult for makeup artists to know about EVERY latest trend, IBI International is here to make your work easier and give you the top 5 looks and techniques that have been the highlight of 2024. Makeup trends of 2024 have given us amazing creative aspects of body art and we all are incredibly in love with all of those looks, but to put all the 2024 creatives under one frame…

Here is a list of Makeup trends in 2024:

1. Colorful All The Way

Within all the unique trends of the year, the top technique for eye makeup is the one with COLORED LASHES! The latest love for colors as well as its necessary presence during eye makeup is all that we need right now. The new generations have come up with a more fun and interesting way to decorate their eyelashes that will and has, in fact, appealed to the mass public of the world.
Using bold-colored lash makeup can make you stand out of the crowd and give you much-needed confidence to stand up for your uniqueness. These colors though fun, can be very tricky to use due to their already set nature which may or may not go with your looks and face structure. To choose the best color for your face structure, we recommend you take a color shade test with a shade card or simply apply small strokes of multiple colors onto your skin to figure out your perfect shade of color.
Choosing lash color can be more confusing than eye shadow or other face makeup colors due to its direct shadowing over your natural eye color. For example, if green is the color for your face structure and skin color, it doesn’t need to also go with your eyes because of their distinct color palette. The basic suggestion of choosing the best mascara shade for your lashes according to your eye color is that you must always choose a color that is pole opposite to your pupil colors. (FOR A BOLDER LOOK) Or just choose something in beige or white or even light brown for a proper even finish. (FOR A SOFTER AND NATURAL LOOK).

2. Beauty Of Moisture

The moisturized makeup look is as in trend as “the no makeup look” was in the past years. As people have grown out of their insecurities and have entered their new comfort zone, They have also embraced the need to be moisturized. When in current years skincare and “no toxicity” makeup have taken the lead, keeping your skin hydrated and moisturized has also been an important component of self-care and it SHOWS in all the current makeup looks.
The moisturized look, which emphasizes a dewy, fresh complexion that radiates health and natural radiance, is predicted to be the key makeup trend of 2024. Instead of heavily applied makeup, this look emphasizes skin that is radiant and well-hydrated, giving the appearance of glowing skin. The key to pulling off this trend is to use highlighters and foundations that are lightweight, hydrating, and blend seamlessly to accentuate the skin’s simple sheen. Additionally, the trend blurs the distinction between skincare and makeup by incorporating skincare products like moisturizers and serums as essential components of the makeup routine. This holistic approach interests a growing desire for originality and wellness in grace routines because it not only emphasizes beauty but also supports skin health. The moisturized appearance highlights uniqueness and inherent beauty.
This is also one of the healthiest makeup trends of 2024. Because what other makeup trend would practically force you to take care of your skin to this extent.

3. We Are All Feeling “the Blue”

It has been one of the leading makeup trends of 2024. Not one makeup enthusiast has escaped this trend and we would say that everyone is pretty happy about this new trend which seems, to be here to finally stay, rather than a seasonal craze. The blue hues have seen a sudden uprising in the world of eye makeup. Blue has been a color of the eye, especially when talking about eye shadows. This look is inspired and is envisioned to bring the modern appeal to an ancient color of elegance. This blue eye shadow trend is unique purely because of its appeal to the public due to its bold outlook. The best part of blue eye shadow is that no matter what eye color skin color or face structure you have, this trend will go with all and it leaves no one behind. Blue believes in unity in diversity and we are proud of its accommodation TBH.
A wide variety of colors, from delicate pastels to vibrant cobalt and electric hues, are available in this trend. To achieve long-term sustainability and vibrancy of color, start using a high-quality primer when learning how to execute this trend. Creating a smooth transition requires blending; use a fluffy brush to blend the edges. While adding a hint of shimmer and metallic tones elevates the look for evening wear, combining blue eye shadow alongside neutral tones can help balance the look. Blue eye shadow is a must-try trend for makeup lovers in 2024 because it promotes creativity and self-expression when applied as a severe smoky eye, a sleek liner, or a pop of hue on the lids.

4. The Neutrality Of Lips

The greatest lip cosmetics of 2024 were considered to be light caramel and nude lip shades, which are praised for their ageless beauty and adaptability. These understated yet chic colors go well with a variety of complexions and makeup styles, making them a mainstay in beauty regimens. Soft beige to subdued pinks are examples of neutral hues that provide a natural, subtle appearance that accentuates the lips without drawing attention to them. While preserving a natural aesthetic, light caramel tones offer a hint of warmth and richness and a slightly bolder option. Choosing a lipstick shade that either complements or slightly intensifies your typical lip color is the first step toward achieving the ideal nude and caramel lip look. To get a smooth base, begin by moisturizing and exfoliating your lips. Then, to outline your lips and stop feathering, use a lip pencil that is the same shade as your chosen lipstick. To guarantee a polished appearance on bare lips, pick a color of lipstick or gloss that has a creamy, hydrating formula. To create depth, light caramel shades may be layered. Start with a base color, then add a little darker caramel lipstick or gloss to the middle of your lips to add dimension.
The secret is to blend, blend, blend, blend! Avoid harsh lines by blending the lipstick and liner with a brush for the lips or your fingertips. A hint of gloss or highlighter applied to the cupid’s bow as well as the middle of the lips can create a luminous effect that accentuates the natural swelling and gives the appearance of youth and brightness. You may achieve the effortlessly stylish and universally appealing caramel lip makeup that has defined 2024’s beauty trends by becoming proficient with these techniques.

5. Monochrome Your Glamour

One of the other boosted-up makeup trends of the year is monochrome makeup looks. This makeup looks to come off as classy and elegant. This look is part of the catalogue of ever-lasting trends and this may never fade away. Blending, blending, blending is the key! Use your fingertips or a brush to blend the liner and lipstick to prevent harsh lines on your lips. A little gloss or highlighter applied to the middle of the lips and the cupid’s bow can produce a luminous effect that draws attention to the natural swelling and makes the face appear younger and more radiant. By mastering these techniques, you can achieve the effortlessly chic and wildly popular caramel makeup for lips that have defined the beauty trends of 2024.
Start by applying eyeshadow in various tones of the color you have selected to the eyes. For depth, use a little darker hue in the crease and apply a lighter color as a base. Apply eyeliner or a darker shadow together to the lash line for more definition. Apply blush in a complementary shade to the cheeks to carry the monochromatic look through to the natural flush that complements the eyeshadow.
Apply complementary-hued highlighter or bronzer to complete the look, highlighting but not overpowering the monochromatic theme. The secret to perfecting monochromatic makeup is layering and blending to produce a gradient effect, which makes each feature stand out while maintaining a cohesive look. A major component of the 2024 makeup trends has been monochromatic makeup because of its elegance and versatility. It is appropriate for both everyday use and special occasions, simplifying the makeup habit while enabling bold or subtle color expressions. This style stresses the artistry involved in creating a well-balanced, sophisticated look in addition to the appeal of a single color.

IBI International is a smart body art, aesthetic, cosmetology, and beautification teaching institute and has had several successful placements and business start-ups since its beginning. We believe that the secret to our success has always been our curriculum openness and our focus on keeping our students updated and never letting them fall back. All our makeup artist courses enable our students to enter the beauty market without hesitation or fear of teh real-life challenges of the field.

To learn more and explore more about the makeup trends of 2024, we recommend taking our courses on aesthetics, makeup artists, and other body art techniques. When we focus our attention on a student’s theoretical knowledge, we also make sure to teach them about the field and how the market of that area works. With our extremely time-friendly and skill-based makeup artist courses.

Book your courses now and enter the world of professional body art and beautification. Learn all the necessary skills and techniques that will make your life and career easier. IBI International is the sole answer to all your professional makeup skills and technique-based issues.

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